Starting from the ground up, Kickturn’s branding had to capture the mystique of Montreal’s special flavour of urban living. An industrial inspired logo honours the city’s history as Canada’s centre of trade and industry, while the beer names and labels each evoke a vignette of life in the city.
Did I fool you? The truth is, this was a school project. Having full creative control, though, let me inject my personality into every inch of this brand. From the skateboarding-inspired name, to the pattern work on each bottle - it's all me. Consider it a second biography section.